Socius

Team

Worked with VP of Creative, Sr & Jr Designer's, Copywriter, & Web Dev

Year

5 Months

Scope of Work

B2B SaaS · Design Strategy · Website Optimization · Marketing Tools

Role

Senior Designer

Leading the end-to-end development of Socius Marketing’s new brand identity and scalable design system.

Drove the end-to-end rebranding initiative for Socius Marketing, from stakeholder research to brand system rollout. Conducted interviews to align on brand positioning, created a new visual identity, and developed scalable design system components to ensure consistency across marketing, digital, and future product touchpoints.

The Challenge

🛑 Brand felt outdated and generic

🛑 Visual language was inconsistent

🛑 Didn’t resonate with modern healthcare clients

The Solution

We built a professional yet modern brand system rooted in trust, clarity, and adaptability.

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↳ Redesigned logo with better balance and flexibility

↳ Introduced an updated color palette and refined typography

↳ Built branded templates for social, decks, and collateral

↳ Created brand guidelines to scale usage internally

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Design Process

Research & Discovery
↳ Audited current brand and competitors
↳ Interviewed key stakeholders

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Concepting & Exploration
↳ Explored multiple directions around “clarity” and “credibility”
↳ Refined the chosen direction across color, type, and logo

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Finalization & Delivery
↳ Packaged assets with a detailed brand guideline
↳ Created ready-to-use templates for internal teams

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