I came up through visual craft: print, brand, and advertising before moving into product design. That background is why I care about the details most product designers skip, and why I think visual quality and systems thinking aren't in tension. They're the same discipline applied at different scales.
For the past several years I've been at EverCommerce, a publicly traded vertical SaaS platform with over 740,000 business customers. My work there sits at the edge of brand and product — building the visual systems, design language, and marketing experiences that shape how complex B2B software earns trust before a user ever opens the app.
I'm now looking to bring that same rigor to consumer-scale products, where the design decisions affect millions of people instead of thousands, and where craft and scale have to coexist.