Patrick Colligan
OPen
Client:
EverHealth
Design Systems
Experience Design
User Research

EverHealth

Team

Worked with Head of Brand, Art Director, and Web Dev

Year

3 Months

Scope of Work

Healthcare Tech · Experience Design · Brand Systems · Stakeholder Alignment

Role

Senior Designer

Building EverHealth’s first standalone microsite to scale its digital presence from 0→1.

Led the end-to-end design of a new microsite experience for EverHealth, from initial discovery through launch. Starting with a blank slate, I defined the site architecture, mapped user flows, and developed first-generation page templates. Collaborated with cross-functional teams to align design solutions with business goals, and validated the user experience through stakeholder feedback and iterative improvements.

The Challenge

EverHealth had no standalone website — just a single page on the parent company’s site. As the brand gained visibility and added more products to its portfolio, the team needed a digital foundation that could grow with it.

Here’s what we were up against:

🛑 No standalone website presence

🛑 Low brand awareness and clarity

🛑 Existing branding felt like a generic tech startup and didn’t resonate with healthcare customers

🛑 Need to align visually with a modern healthcare audience

🛑 Prepping the groundwork for more product brands to roll under the EH umbrella

The Solution

We designed a clean, scalable site that clearly communicates who EverHealth is and what they offer — while laying the groundwork for future brand rollouts.

✅ Created the first full homepage and supporting pages (blog, contact, etc.)

✅ Established a flexible content structure for future growth

✅ Brought in modern typography, friendly colors, and clean layouts

✅ Introduced brand cohesion across product logos and messaging

✅ Built in accessibility and responsiveness from the start

Design Process

Here’s how we got there:

Discovery & Goals
 ↳ Audited existing pages and visual language
 ↳ Defined goals for content hierarchy, conversion, and visual consistency

Wireframing
 ↳ Sketched layout ideas and user journeys
 ↳ Defined global elements: nav, footer, CTAs

UI Design & Branding
 ↳ Crafted clean, user-friendly layouts with EverHealth’s brand personality
 ↳ Introduced a soft, trustworthy color palette and modern type system

Collaboration
 ↳ Worked closely with the brand and dev teams to ensure pixel-perfect implementation

Results & Impact

↳ New, standalone web presence that gives EverHealth a digital home

↳ Clearer communication of product suite and brand story

↳ Flexible foundation for future expansion

↳ Modern UX and visual design that aligns with healthcare expectations

↳ Accessibility baked in from the start

Lessons & Next Steps

Lessons Learned:

↳ A brand can’t grow without a clear digital presence — this site unlocked that

↳ We were intentional about designing for scalability from day one

↳ Visual cohesion across EverHealth and its product brands will only become more important as the ecosystem grows

Next steps:

↳ Continue rolling additional brands under the EH site umbrella

↳ Optimize existing pages based on traffic + user data

↳ Prepare for phase 2: more product storytelling and deep content

↳ Enhance brand consistency with newly setup EverHealth Design System.

Final Thoughts

This was the first real moment EverHealth got to introduce itself to the world. And as a designer, it was exciting to help shape that first impression — not just with clean visuals, but with thoughtful UX and brand clarity.

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